The Chorus- Mic Check for Artists

June 18th 2021
2 mins
Sweet Spirit at Blues on the Green at Zilker Park by David Brendan Hall

Mic Check is a new free tool to help artists grow their audience and fanbase. Current platforms lack specificity for live music so reaching potential fans is often difficult. Mic Check provides a unique promotional and engagement platform for artists to notify fans of upcoming shows, strengthen the artist to fan connection and provide insights that help make better career moves. 

With our discovery feature, users can search for local shows by date, proximity, and genre. When an artist profile matches the search criteria, users can view show details, watch performance clips and track the artist to be notified about show announcements. Each artist profile consists of photos, a short bio, preferred genre tags and 3 “Taste Tester” videos; one 15 second teaser and two 30 second recaps from past live performances. These give potential fans an idea of what attending your show is like. In future updates, A/B video testing will be added with data insights to ensure artists are creating a captivating profile for prospective fans. This will let you know which clips are preferred and suggest replacement to optimize profile engagement. Artists can also link to existing social media accounts, websites, and music streaming services so new fans can dig deeper into their discography.  

While attending a show, fans can create a 15s “Spotlight” of a live performance. These fan-submitted clips are then linked to an artist’s profile where they can interact and feature the content. In future updates, artists will be able to identify superfans from show attendance data, spotlight submissions, and redirects from profile to external links. This will help artists discover target markets and strengthen the connection with their fanbase. 

In future iterations of Mic Check, artist’s will be able to list an expected compensation range and venues/booking managers will have a modified discovery feature for finding bands that meet their event criteria. Once a venue and artist “match”, the show can be booked directly through the app. The show attendance data from an artist’s profile will help artists submit strong actionable quotes to a venue for a show. Additionally, Mic Check will provide price range recommendations as your band popularity grows, evidenced by the data. 

Our goal is to empower artists with an easy to use tool that makes attending your shows, connecting with fans, and growing your career easier. 

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